3/ 🧵 I would like to think that the success of many beauty and wellness brands today can be attributed to the power of social media. Platforms like Facebook, Instagram, and TikTok have lowered the barriers to entry for small businesses, allowing them to reach thousands—if not millions—of potential customers without traditional advertising
Social media has transformed beauty marketing through:
• Influencer Endorsements – Products gain credibility through influencers, even those without dermatological expertise.
• Before-and-After Photos – Visually compelling transformations create a strong emotional appeal, driving impulse purchases.
• Viral User Testimonials – Consumers often trust "real people" sharing their experiences, even when those reviews lack scientific validation.