2/ 🧵 With the rise of social media, I’ve noticed a growing trend—many women entrepreneurs are entering the beauty industry, launching brands that promise quick and transformative results, from whitening to slimming and anti-aging solutions. Fueled by strong public demand, the Philippine beauty industry has now grown into a multi-billion-peso market. Yes, you got it right! Multi-billion!
Some local brand founders undergo cosmetic enhancements, model their own products, and quickly label themselves as "CEOs." Without proper research and testing, they market their products as highly effective. This misleading approach convinces some women to patronize their brands and share personal testimonials—without realizing that the results they admire may be due to cosmetic procedures rather than the products themselves.