I am still rather new to this platform still but for me I am actually quite interested in HBD because regardless of if hive continues to go up or down hbd to me feels like the "safer" play especially if it is backed by hive itself. The platforms strength is literally more directly correlated to HBD than it is to hive for the long term I believe.
I actually use it as a pretty good hedge right now. If I feel hive has had a run up I'll take 50/50 for my post, but on a downrun I actually would choose 100% powerup. I know that may actually sound like a flipped logic, but for me it makes the most sense because if you are overall bullish on hive in the long run this works as an effective strategy to pretty much "dollar cost average" in a unique way.
Although I really recommend waiting before choosing to ramp or collectively ramp marketing into HBD because you want to make sure to create a higher overall circulating supply with as much unique individual holding and try to get it more spread out then just a few core members having a massive holding. That makes it more appealing in terms of the average investor or even institutional ones as they look at all the data.
So allowing it to build up and then working with other major brands/entity in this space i.e. posh, splinterlands, or other groups/tribes. The reason I mentioned posh or splinterlands is it is he social media outreach and it is easier to explain HBD vs hive as if people aren't familiar with it can get a bit confusing, but since hive backed DOLLAR is in the name it can be more clear in terms of a marketing initiative. Also in terms of splinterlands they just have to do a big initiative like allowing discount to their next tier pack by accepting HBD and giving a 10-20% discount as they do for sps. (One way to incentivize Splinterlands into doing this is maybe a few Hive whales can get together and be like hey look if you allow HBD to get this discount in packs we will purchase 100k-200k-500k worth of packs collectively.) That I think is the most effective way to cause awareness and to provide utility and real understanding of the value it really has.
I for one am COMPLETELY bullish on HBD because I think Hive is here to stay after learning more about this platform and the fork from steem to hive. The very fact that Steem still exists even after everything that happens only showcases that hive will stick around til the end due to the foundations it has laid out.
Sorry for the tldr.