The relationship you build with your audience is a key factor in creating organic hype. When people feel like they have a personal connection to a brand, they're more likely to be excited about it and share it.
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I totally agree. Relationship with your audience will help creating organic hype. Founders should come up with what will help spike the interest of their audience.
Another is rewards, people tend to stay active when they benefit from it.
That is somehow the easiest approach to getting hype and sustainability will depend on the consistency the founder has.