Wow, how did I think of this. This will be way to good and in favour of the NBA in many ways, fans might even create their own forum on the blockchain just to talk about their teams and curate themselves which will inturn grow their individual stakes through tokenism which will help them support their individual teams when games are shared on the chain as well as the NBA in general. We might be seeing just a video have thousands of the blockchain token.
In my personal opinion I think we shared share this idea as fast as we can and label the idea being connected to hive that will be a real garner and pump the hive tokens value, and bring more creative owners. It will be fun to see when this actually happens.