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RE: Collaboration Marketing | Growing Hive's Userbase Through Strategic Partnerships

in LeoFinancelast year

I love this as well.

Unfortunately, the author who made great points about onboarding users to be social vs. onboarding to get rich failed to apply the knowledge to the examples given:

1- Sponsor local, amateur Chess tournaments that already have a prize by adding some crypto to the prize pool and a simple condition:

Make a recap of your participation in this tournament in the Local Chess Community, and the best three will get ten dollars. This encourages the participants to create a Hive Lite Account (...)

No, it does not. Pitch that at a 50-player tournament and you are going to get forty five blank stares.

Two players would write a recap anyway. One regularly writes for the sponsoring club's website, the other is from a friendly club and they drove 100 miles to play there. The three remaining prospects are content creators from the neighbouring clubs and they would write a recap if somone from their club placed on the podium (or at least outscored everyone from the home club).

Noone of the forty five is going to write a recap for a shot at ten bucks, for a shot at hundred bucks or even for a shot at thousand bucks (even if they briefly considered writing one, they can name the three guys that would beat them and collect the prize).

They can get a Lite account if the "recap" is specifically meant to be a one-liner under the report written by the organisers where the prize is going to be raffled at random.

You'll probably get non-participants trying to freeroll the prize with fake reports so you want to give the actual participants a unique code to prove they are real in case they win the prize but that's beyond the scope of this comment.

The point is: "Best three recaps get ten dollars" is an approach originating deep in the Hive's past of building a social network of 99% content creators and 1% content consumers.