Ah, that really is a good comparison. WAX is good because it purely focuses on NFTs and how to use them. So it's easy for people to get used to it. ON Hive, we just have way too many things going on. We got NFTs, blogs and everything else so it's just way too easy to get overwhelmed.
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On hive it's like you start to discover something just to unearth ten other things. You have never seen it all :-)