I have been mining it but I guess you could sell it. However I prefer to just hold the HBIT. I believe you can also get the entire HBIT from mining if you use it under your own post. However I don't bother doing that as I find it easier to share.
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If I use the command in a comment on this post each day, then I will mine the full 1.0 HBIT.
But if I choose to use the command on someone else's post, then they will receive 0.1 HBIT and I will only get 0.9 of the mined HBIT.
Remember that it's all just a bit of fun and up to you how and where you use the command.
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