Trying to time things is just way too tough. You might be right about the idea but might be too early and it fails. Later down the line, someone might do something similar and it works out because the timing is right. I don't even know how people can time things correctly so the best thing to do is just build.
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Personally speaking, I know how 'rough' it can be for trying to get the timing right. There are days, inside our own businesses, I feel that we are too early to the game lol