I think the clickbaiting does work. People tend to open things that interest them. I don't think it's a bad thing though so long as it's still on topic. I don't generally bother with that for my posts though due to a lack of time.
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You're right, I don't think it's a bad thing as long as you're on topic as well. I generally like stuffs with clickbaits, I think it's interesting to look at them.