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     3 years ago  

    The search engine shows text surrounding whatever keyword you entered to be searched. This is why text surrounding "hive-d4" looks different on the SERP then it would for the "tokenized blogging" keyword. "hive-d4" was never meant to be used as a keyword; I just wanted to see if the search engine would pick it up.

    However, "tokenized blogging" is a keyword which I've seen used, and I wanted the search engine to pick up my post with it. That's why I placed it not just in the H1 header but also within the first 120 characters.

    Why the first 120 characters? Here's how I narrowed it down to that:

    • The 1st paragraph is important, but I used to have long 1st paragraphs and the keyword would appear near the end of those.
    • The few times I used WordPress I had been using plugins written for the first 140 characters-- the length of an original tweet. I had the same problem.
    • I discovered the Summary field found in PeakD's Publish Post page. The magic number there is 120 characters.
    • After publishing a post using PeakD, I noticed that what I had typed in the summary is exactly what appears in the feeds.
    • If it appears in the feeds, then it will appear on the SERPs of whatever search engines we use.

    LeoFinance doesn't provide a Summary field as such, but it doesn't matter: the first 120 characters of a post serve the same purpose.

    Posted Using LeoFinance Beta

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