I'll be very curious to see if the 5K MAU target can be hit without bringing new users to Hive. Part of me thinks that there's an upward limit of Hive users that will use threads (with many being pulled in by the huge Zealy campaign). Growth will certainly dampen once the big carrot goes away—by how much is anyone's guess (or maybe I'm wrong and momentum from other projects jumping into Threads will snowball!)
Either way, new users to Hive via Threads feels like a solid spearhead + priority tactic in the medium term. Excited to see how it all plays out!!
!PIZZA