Can you send me a link to that funded project? I'm not familiar with it or the results. I had heard of one that was approx. 30K HBD, which represents less than 0.1% of the total fund power (aka a drop in the bucket).
Again you list your targets but for what?
Further segmenting those two audiences I mentioned would be part of the approach for sure! My comment wasn't an attempt to lay out the entire strategy. 😉
But since we're on the topic, I'll share a little more:
Everything you listed does align with where Hive has seeded success. In the v1 of my framework I'm looking at reframing the idea of Account Based Marketing (ABM) towards Community Based Marketing (CBM). Specific campaigns would target both web3 and web2 communities that demonstrate a high level of technical proficiency (i.e. they'd grok the idea of private keys and custom tokenized economies).
Those campaigns would be tailored to each community, and each would involve a specific landing page and/or onboarding process.
CBM costs per community would involve:
- Research and identification
- Outreach
- Possibly advertising or sponsorship, depending on the community
- Build of a landing page
- Development of an onboarding process
ROI and success would involve and draw on the methods you've outlined in your post here. If such campaigns can net, say 1,000 new Hive users in 8 weeks, there should be a quantifiable return on that activity.
I cant find the link but it is done by Lordbutterfly. Check his blog since it might be in there.
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