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I would think its more like a platform that interacts with the HIVE blockchain. It would try to decentralize the elements of video storage and split the ad revenue to the platform, users and content creator. At least that was my understanding.

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It is a protocol that will evolve into a platform. It will start with a couple blockchains, peerplay and hive to start.

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Good to know, will keep an eye on it.

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