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and a majority of this newer up tick in threading and engagement is directly a by product of this contest

Absolutely. It's a marketing angle, get people using it....But generally, Threads has always had engagement. It'll continue to grow, which is very exciting.

heres hoping the the trickle down effect does it thing. but seems the more active threaders are also active on chain anyways

only on threads really cuz its pretty much a free for all, in regards to content

Yup yup, any content goes here!