Tesla is one of the major players in this arena and currently holds about $2B worth of BTC on their balance sheet.
Crypto is the future of currency this period more companies is going to adopt cryptocurrency. Is only those that can see the vision of bitcoin are going to buy and hold btc. like Tesla which is owned by one of the smartest tech guys in the world, ELon is taking the leads already by holding btc worth $2B. That's massive and the return of investment (ROI) is certain in this case because cryptocurrency is the future.