Sometimes they need to not just build but increase the UX and the technical stuff to connect. But marketing is what miss the most, because poeple forget about the innovation because the marketing wears off.
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Bad UX makes for bad marketing.
True but is not connected. Sometimes it just fall off people conciseness. For example I find tools I used to use all the time, completely forget to go back to them, and one day I find them and go back to use it routinely.