the value of the Hive blockchain isn't limited to the blogging aspect, as it is a general content delivery infrastructure, which means it can support all kinds of transactional processes.
I think this is why Hive's acceptance will increase and it will be popular with everyone. And as well as hopefully many will be attracted to Hive and walk the path together.
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A lot of people who came in for blogging, still don't understand how this blockchain works. They still focus on Hive rewards on a post alone.