This is a good question and one that many in the community have brought up. In the beginning, our ad revenue was only about $100 per month. It has obviously grown exponentially since then and will continue to grow with time.
As our ad revenue starts to reach the thousands and even tens of thousands +, I think it will be important to explore a multi-faceted approach to utilizing ad revenue. LEO liquidity is already extremely thin (less than 175,000 liquid LEO currently - the rest are either powered up or in the Uniswap pool).
Using ad revenue to grow LeoFinance - gain more users, readers, token holders, etc. - would be a better use of the revenue. I think this is something we'll start to experiment with in the near future as our ad revenue breaks $1000. We may decide for a 50/50 split or something along these lines. Before any change happens, we'll open it up for a community discussion 🦁
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