Thank you for your feedback!
I generally agree that the onboarding UX needs a lot of work. We have Twitter (X) and Google sign-ups and sign-ins. They are one-click to get into https://leofinance.io
Back in the day on the old chain, I was fascinated by the concept of Hive Lite Accounts - the ability to tie a Web2 social media account to an actual Hive account and then allow the Web2 to authorize the Web3 account until the user was ready to "become a full" user of Web3.
We built that with LeoInfra. It's live on https://leofinance.io and we've continued to refine that experience.
New users can literally sign up in 30 seconds. Our backend takes care of key encryption so that they don't have to touch the Hive keys that we create for them along with their account. We tie the account to their Web2 (Twitter or Google) account for authorization.
From there, they're prompted to create their first Thread. It's identical to the experience of creating a Tweet and also takes a few seconds. They post it and then can start earning LEO & HIVE rewards.
This is the key to us - a minimum viable way to get people signed up, signed in and earning even a few cents... That will get them hooked.
Once hooked, we need to deepen the UX and retain them through good engagement and good rewards (a combination of both).
While I see your point about advertising one dApp, I believe that you need to funnel people in somehow.
We can't onboard people "to Hive". I just don't personally think that works. Splinterlands has had some nice success in actually onboarding active accounts. The reason why is that its a unified, end-to-end experience.
That's what we're doing with our dApp. It's a unified, end-to-end experience of social media that uses Hive as the base layer.
By giving them that experience, we need to hook them in - like I said - with a Lite account.
Over time, we retain that user. As they deepen their experience on https://leofinance.io, then we start teaching them about the rest of Hive and all the other dApps.
The user is prompted to download their Hive keys and take full custody of the account we created for them (going from Lite to Full Web3 User).
Once they have custody, we teach them about Hive Keychain or whatever login method might be relevant for using other dApps.
We educate them on other apps, other ways to earn, etc. that exist on Hive. That's vital.
You cannot just onboard someone to "an ecosystem of dApps"... it's like trying to train a new employee on every position in a kitchen.
No, you focus on one at a time. You get them hooked on doing one so that they are motivated to keep going.
As for the influencer marketing and other channels - Leo has a pretty huge team. It was important that this proposal doesn't fund our team's payroll at all.
The proposal pays for the actual marketing placements ONLY and will not pay any of our team or their time. That's self-funded as is the development of our dApp.
This marketing budget will allow us to amplify what we are already doing. We're already onboarding new users every single month and we've spent a lot of capital and time researching what works and what doesn't work. We've got a framework and now adding some fuel to the fire will allow us to take that reach even further.
This proposal is about expanding the Hive Pie of users. Not just focusing on the small pie that is here today. Influencers can deliver on some amazingly efficient CACs. You need the right influencers - and yes, you need to research them thoroughly because there's a lot of scamsters out there.
That's why our team will put in a lot of time to this marketing plan - as they already do - the budget will just let us go out and expand the # and size of placements that we can hit.
We'll continue to evaluate and share the invoices, onboarding metrics, etc. in real-time as we progress through this marketing plan. This will let us see what works, what doesn't and where to be more efficient. It also is full-blown transparency for the Hive community to decide in real-time if this is all a horrible idea or not.
Absolutely. The reason Im supporting this is primarily because I want all other dapps to ask for marketing funds in the same manner as you did after fulfilling the initial requirement of ease of signup.
And bravo on the signup system you have going. Please get your other dapp colleagues to do the same if you can.
Hello.
That is basically paying to vandalize public spaces and people's businesses (restaurants, cafes?) with stickers.
Despite that, no one usually pays attention to such things except being annoyed by them. And if someone does pay attention, they will probably think that it is a scam.
"Scan Me to Get $10 in Crypto in 30 Seconds" ?
Who will give them $10 in crypto? Paid from DHF in Hive?
Someone can just scam it by scanning stickers pretending to be different people and then farm that $10 while also getting free accounts with it, which I suppose will be also created with no phone and email verification ("1 click signup").
Factz