“If we can improve our picking efficiency in our fulfillment centers and reduce defects - reducing defects at the root is one of the best ways to lower cost structure - that starts to be a job you would accept. If you’re a reasonable person, you would say, I have no idea how to drive up the stock price - I can’t manage that directly. It’s not a controllable input. But I can make your picking algorithms more efficient, and that will reduce cost structure. And then you follow that chain all along the way. That’s what you do in all of these businesses.”
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