You're right, the entire process it quite confusing. I connected the v4v app using Alby as a wallet to my podcast host (still in beta). It took about a month for the hosting provider to make the linkage -- I guess it's due to the fact that it is still an experimental feature. The main point here is the following: It's a fantastic app but waaaaay too difficult for web2 users who've never been involved with web3 in any shape or form. However, kudos to the leading web2 podcast hosting providers who are willing to integrate this amazing option into their platforms as this will embark more creators onto the blockchain.