I don't have a product so I can't really comment on marketing my own but as a buyer especially on ebay at one point, I used to be willing to pay a bit more for a seller I trust that the product will be delivered without drama. Canada is big and the collectable market isn't exactly the same across the country, sometimes paying that premium to a smaller economy can still translate into savings for someone from a bigger economy and both probably walking away happy thinking we did well. I think under pricing to try to attract creates a race to the bottom.
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