Said this LONG ago if the onboarding it trash it doesn't matter how much money you throw at it it's going to greatly underperform.
Thats why I moved away from it when I was doing this, from brute forcing signups to brand awareness. Stuff like the promo video I did is still the most viewed Hive piece of content ever made by far.
You need to try and if you see it doesnt work or something works better, you adjust.
There's a serious lack of development that happens on hive.
Im talking to people right now to finally do a Hackathon. Some projects have been doing them with great effect.
But i cant do it myself. I need devs to deal with documentation and to vet code.
Some cool stuff ends up coming out of hack-a-thons I'm a big fan of that.