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RE: Proposal to Grow the Hive Ecosystem With the Everything App and One-Click Onboarding

in LeoFinancelast year (edited)

There is no point in marketing an app like peakd that isn't user friendly.

When I was doing this, I tried most approaches on a smaller scale before moving to brand awareness almost entirely.
The best results by far were related to Ecency and the mobile app. Nothing else came even remotely close.
Onboarding via influencer affiliate link on Hiveonboard had terrible results. On a sample of a 100 created accounts only 1 actually made it into a dapp and none of them made a post. They simply didnt know what to do with the keys.
And I would know this because id have to try and explain how to do it in the comments of the influencer videos.

I've been vocal for years on the need for easy access to hive, lite accounts, a web2 experience and especially ad revenue for apps to generate profit.

Without this you have very little chance of any mainstream success.

For a niche site like LEO i could see a lot more success from small er events, guerilla marketing, certain sponsorships that tie into the brand and other efforts.

Yes. I mean the proposal is fairly long but it doesnt actually cover specifics. I was kind of dissapointed with that. But I assume they didnt want to spend time brainstorming before the proposal passes.

A quarter million is a lot of money to outlay against a few thousand users.

Yes, but its very easy to remove support if unhappy with results.

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Hey man, we are definitely doing a deep dive on each of the sections very soon, we have something prepared for this but of course, the proposal is already way too long to squeeze in details on each section.

I'm about to reply to your main comment but this one is faster to tackle hehe.