With as much money as Michael Jordan was making as a player, he made even more money as a product spokesman. Same situation here, just on a smaller scale given the market for women's basketball. Good for Caitlin Clark.
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Most definitely and it also will help elevate the brand as more girls will want to play the game or bother their parents to go to the games, etc.
People had been saying that @ soccer since the NASL collapsed N D 1980s. It's not enough 4 more girls 2get N2 WBB. The sport has 2B worth the time & $ 4 enough people 2get fannies N2 the seats as well as subscriptions by sports restaurants.