Importance of Marketing vs advertising in a business - Part 3

in LeoFinance3 years ago

In my last post, I talked about the introduction to both marketing and also advertising and today I will be going further to talk about the roles of advertising

The roles of advertising

While trying to extract more information about the roles of advertising using the AIDCA model:

A - Attention
I - interest
D - Desire
C - Conviction
A - Action

It is a medium of attracting the eye of the potential audience or targeted publics

It builds their interest within the message it presents

It arouses the desire of the purchasers to patronize the message

It makes them to require action by buying the merchandise

It explains to the general public about the existence of a product

It educates the overall public about the advantage of a product

It entertains the overall public in it’s presentation and packaging

It orientates and re-orientates the overall public a couple of misinformal opinion

It creates job for several communication and no communication experts among other skilled personnel

It builds brand preference

As I even have weakened the rationale of selling and advertisement it'd be easy for a business practitioner to connote the only strategy to use for his successful business to assist him achieve more or gain increasingly within the business he finds himself in.

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To further explain the 2 it's said that advertising has got to do with the creation of awareness for a replacement or existing Goods so a successful business man shouldn’t stop advertising cause he has got to be before his competitors in every way because when he's successful it means his business is already documented if he divided to stop advertising a replacement business almost like his might come up and release updated virtues about his product and thus the purchasers might be forced to need to vary their preference since the merchandise is new.

And while in terms of selling it deals with the day to day activities of life that has got to do with the power of a consumer to possess the want to satisfy his need. A business man should structure the power to realize consumer trust by satisfying customers needs in the least cost.

The business man should plan to follow the four factor consideration called the four ps of selling propounded by McCarthy which are :

Product

Price

Place

Promotion

In place of selecting between the two the businessman should select marketing strategies cause they go to interrupt down events and therefore the thanks to simultaneously help grow relationships and bonds between the purchasers and organizations purchasing their produce and would help him in generating more funds and consumers trust.

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