You can trust those Big Heads to act in their best interest. If this plays out well, it is the total shitcoinery, Bitcoiners nightmare. But it can drastically decrease the Bankers dependence on FIAT Gateways and Government imposed Settlement Regulations, which they certainly want with all their heart.
Do you think they will run their own Token Chain soon, like Coinbase does?
Hm let me answer this one with a meme.
Rank #54 on the market cap.
I can not believe that they didn't even edit out that background for the token image.