It's really rather exposing them than preventing the tracking, the Apps are constantly reminding their users to grant this permission - like all the freakin time and on every start. The idea is to be IN YOUR FACE until you click "ok".
Besides that, everyone knew that after the pandemic high times, the digital super Hype had to consolidate at least a little bit, that's what we're about to see later this and early next year.
I'm most concerned about the Power of Alphabet and Google, especially without Sundar Pichai at their lead next year. The Sharks are winning in their corporate bubbles.