No, I don't know about that movie but I think I'll go and familiarize myself with the plot, at least.
I might already have this attitude and spend minor sums in such a fashion as symbolic gestures but still...good plans should lead to sustainability. A gesture can become a project. A project can become a policy. If it works. So, the goal is to be able to spread policies around. Much like the NGO funds that take up their own causes.
A drop in the ocean, in the end. Larger sea mammals generally make larger splashes, though.