Yes, the upside potential for earnings on YT is in a completely different league compared to Hive now. But to earn enough to cover one's living expenses on YT is possible only for very few people. At a minimum, it's a full-time job and the creations have to be of professional quality, politically correct, slick and polished and the marketing aspect cannot be ignored at all.
In contrast, there are dozens of good amateur photographers in a Facebook group I sometimes visit who could earn a few hundred dollars worth of HIVE per month on Hive even at the current low price of HIVE. Come next crypto bull market, that HIVE could easily be worth thousands. The most important reason these people are not on Hive is that 1) they haven't heard of it, 2) if they have, learning about Hive involves a lot of new information for normies like them to wrap their heads around, 3) irrational beliefs about cryptocurrency formed by reading stupid or deceitful articles on mainstream media.
4- They feel it's unfair that their quality content gets much lower rewards by order of magnitude when compared to some other posts of people that have been engaging here for ages and take it as an insult :) Hive is much more about relation s than the content itself for now :)
And it's not that few people that are getting decent payouts on YT as it might seem, i know quite a few guys in Lithuania personally that easily make north of 1k USd a month and they are minnows, mostly musicians and that type of content tends to gets views once they have some traction.
But yeah, content on YT has to be polished and censored as they have to comply with government regulations. YT does not have luxury of decentralization as Hive does. So naturally certain type of content is more favorable there than the other. Entertainment and educational i'd say, for what i still use YT and give them credit for that. I do not go to YT to get my news or political opinions anyways.