We must market, professionally.
I dont even bother telling people about hive. need the right people / channels to do it as you said.
i.e i have been in crypto before the last bull run and talk about it every now and then to my wife.
5 days ago she was watching the local news and now as of yesterday, owns some of her own btc, eth, and xrp.
All i did (after she was sold) was help her in a few right directions and then let her make her own choices. She willingly figured out all the nitty gritty stuff i.e onramp, exchanges, wallets, etc
Smart lady! :)
Bought all the right crypto!