Not to mention the mindset, for sure.
We just have to keep putting it on the agenda, repeating it again and again and again, while at the same time showing concrete examples of how it can be done. People typically don't understand ideas, they understand finished products.
90% of people will not get it no matter how much we say and do I think, but the last 10%... I'm convinced there are plenty of capable people around here just waiting for that spark of an idea to find their angle/inspiration to finally get seriously involved. Like me with Music on Leo.