It's a domino effect.
You start talking with two people, that talks with two people, and so on.
BUT, there is also the other Domino Effect. When the Bad Guys are having their own Dominos beating a lot of people down their way, we can be the Domino pieces that do not bend the knees. In this way, all the Domino pieces after us will stay still, without bending the knee as well.
They do a "falling Domino" and inside their cruel game we do a Standing Domino, leading other people to such ideas and concepts!