I think that inserting a way to track deserving users for Twitter interaction would be a great chance to create more engagement there and bring more users to Hive. It's a form of rewarding potential influencers that decides to use their influence to create awareness around Hive.
Anyway, I would then create also parameters to track not simple interactions (that can be bots) but also real conversion.
And a gamified path is the way to keep users engaged (from) there (to here) as well