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Of course. Users need to average 300 a day and that's it.

But there are no such XP points for achieving 5000 feat. If Zealy includes another benchmark of 5000 threads, trust me people will start roaring like never before once again.

Not sure there will always be incentives to hit certain numbers. Users need to thread out of habit.

To inculcate that habit you need extrinsic gratification in the initial days, after a certain period threading will become their intrinsic passion. The initial conditioning needs incentives/contests/challenges.

The team knows and that is the reason they came up with the adoption campaign. I do not know how frequent these campaigns should be. Looks like we need many more at least when the product is not fully baked.

The don't need an adoption campaign per se.

What they need is-->addiction campaign.

That's addiction disguised in adoption