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Inside Netflix’s bet on advanced video encoding
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Thanks to their ingenious encoding team, they've managed to cut bandwidth usage for 4K streams by 50%, making high-quality viewing more accessible. This achievement is part of a broader industry effort, including the development of advanced video codecs like AV1 and its future successors. With Netflix diving into live streaming, their team faces a fresh challenge: creating an entirely new encoding system. This new pipeline will need to match the efficiency of their current VOD setup but in real-time, ensuring live streams are just as smooth and crisp.
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