What everyone actually is waiting for is Coinbase (the company) trading their own stock as wrapped token on Coinbase (the exchange), Coinbase Pro and other exchanges... That way it doesn't hurt the cryptocurrency industry as people can still buy Bitcoin and Ethereum.
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Ha, now that would be something... Tokenized securities is probably what comes next.
There is already South American exchange that sells their own "shares" as ERC20 token...
Basically with each token you get certain percentage of the monthly profits.