This is such a great post, and it definitely deserves more attention! I’ve been following the WRC results for a long time, and I’ve always been shocked by how certain stories are framed. For example, Slaven's performance might get a quick mention like, “Slaven finished second in his category but had an engine failure,” when in reality, he was 56th out of 59 cars. Of course, these aren’t the exact words or rankings, but you get the point.
A friend of mine, who’s a WRC pilot (very often placed in top25), once told me about a race in Kenya where he was alongside a 91-year-old former WRC champion. He said, in WRC, people only care about the top few places, and everything else is overlooked. Drivers further down the ranks, no matter how hard they push or what they’ve overcome, get no attention.
Now, think about this: that 91-year-old driver is a millionaire, with a net worth comparable to the market cap of Hive. Despite this incredible achievement—competing in one of the most difficult WRC races at that age—the media barely covered it. It’s astonishing. The driver is Polish, and I’d bet that only about 1 in 500 people even know about his participation. Here's a video about him: Watch here.
The truth is, WRC is a niche sport, and the results of drivers like ours don’t attract much attention. But, for those outside of the sport, WRC can seem much bigger. Think about regions like South America, where motorsport isn’t as popular—seeing pictures and videos from the races can make the sport appear more glamorous and significant, and it helps elevate our presence and credibility.
My thoughts have always been: We’ve done well so far with media coverage, but perhaps it’s time to dial it back and focus only on the biggest races, like Monaco. Our driver will likely never crack the top 20, let alone place higher. Slaven is a fantastic person and an incredibly skilled driver, but he’s not a young, up-and-coming talent with the potential to win in the future. That means it’s not a huge investment unless…
So, what should we do next? We need to sell the dream. We’ve never fully told the story of how blockchain—specifically Hive—enabled Slaven to pursue his lifelong dream of racing. Without blockchain, he probably never would have had the chance to compete at this level. That’s the message we need to share. A documentary would be the perfect way to tell this story—showing Slaven in his everyday life and how Hive has given him the opportunity to do something he’s always dreamed of. This would resonate not only with the global audience but also with the motorsport community, showing how blockchain is helping drivers achieve what once seemed impossible.
We could look at Eddie the Eagle as a model here. Despite always finishing last, his dedication and determination made him a global icon. His story became a phenomenon, and even though most people may not understand ski jumping, nearly everyone knows who Eddie the Eagle is. It’s not about winning—it’s about the dream, the journey, and the spirit of never giving up.
By framing Slaven’s story this way, we could inspire a whole new generation of fans, not just in motorsport but in blockchain and innovation as well. This could turn into something far bigger than just a WRC driver’s career—it could become a symbol of what blockchain can make possible.
At the same time as you post this great article i actually post the x video which shows how we should frame it
I was watching your edit and I'd love to feature it in my offline meet. It looks pretty cool as an advertisement and love the concept of "hope" and "dreams" because this is what this place was all about. I am sure many can also resonate.It's not about how hive is helping people achieve their dream through monetary value but there can be some other else that might not be quantifiable. Perhaps through this space, people can achieve their dream where their content gets discovered? I am sure it doesn't always have to be about money, because some people contentment aren't always about money.
Nice comment @mynewlife. I doubt anyone would like being compared to Eddie the Eagle. Haha but I get your point. My concern about selling the dream is that many other people will want that dream and apply for their own funding for their hobby. For example we can see it in Venezuela that the Street Workout crew are after copping on that they can receive easy money for example the mountain bike as well as the motorbike are now getting increased funding. I would be more for burying the dream so that we are not seen as a soft touch. We use the money not to fund dreams but to put Hive in a bigger spotlight. Using the money to launch on more exchanges seems like a goal. The Binance Futures launched help the token more than any marketing activity. What I learned from researching this post is that the driver is passionate. He posts often and he is actually competing in the races. When I look at some of the funding at conferences I see alot of people just sitting around on their phones and then a giant banquet in the evening. At least you know the two lads are trying to climb the rankings even though the cost is enormous. Maybe with this Ford Rally car , the cost of the car is in last years payouts so the payments will be less this year but we are still talking north of 100k to fund 5 races.
I’m talking about a dream that is carefully pursued! The truth is, without Hive, he would never have had the opportunity to compete at this level, and I feel like that part of the story is often missed. When I tell people about it, they always connect with the story—they see it, and they understand the power of blockchain. If we could integrate this narrative into our blogging, showing how doing what you love and sharing content can help you follow your dream (not necessarily make you rich), then it would be perfect.
It’s one thing to fund someone's hobby or a sport that lacks future potential, but it's entirely different when it’s about an actual dream—something visible and achievable. The story of one (like Slaven) is the story of a dream made real, a success. The story of many (like the bars) is often just a playground for some, but at the expense of others.
Got it! Here's a refined version of that thought, with the context about Eddie the Eagle:
By the way, Eddie the Eagle did something truly remarkable - he jumped from a ski hill, an achievement that most people thought was impossible for someone without a traditional background in ski jumping.
'So, what should we do next? We need to sell the dream. We’ve never fully told the story of how blockchain—specifically Hive—enabled Slaven to pursue his lifelong dream of racing. Without blockchain, he probably never would have had the chance to compete at this level. That’s the message we need to share. A documentary would be the perfect way to tell this story—showing Slaven in his everyday life and how Hive has given him the opportunity to do something he’s always dreamed of. This would resonate not only with the global audience but also with the motorsport community, showing how blockchain is helping drivers achieve what once seemed impossible.'
I love this. Actually I was reminded of the Olympics too but for the swimmer Eric 'The Fish' who swam in the Sydney 2000 Olympics as a surprise wildcard from Equatorial Guinea. He literally had to learn to swim just 8 months before and finished a lowly 1.52.72 a minute off world record pace for the 100m. But it was his story and his heat as the crowd pushed him to the finish line that inpired millions around the world. Just 4 years later, Eric never gave up his dream and would go on to post a 56 second 100m lap, just 4 or 5 seconds off world record pace! The time actually qualified him for the Athens Olympics but Visa troubles ended his hopes of returning to the Olympics as a fully qualified athlete! I may be out on some details with this but that's how I remembered the story anyways and a qucik google to confirm.
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