For marketing it needs widespread Internet advertising: YouTubers, actual website ads/Brave, etc. Marketed as an actual social media, not just a "get free crypto!" site.
I'm worried that if something isn't done soon, Hive is doomed.
For sure. Altcoins are about to experience a huge weight loss treatment where everything with actual usecases will survive, and everything else will bleed into death. While Hive has a usecase, people will only continue to dump it into oblivion to buy the better coins. Bitcoin dominance will force innovation in the altcoin markets.
I'm just sitting here saying "somebody do something!" I don't really have any ideas for how to market it aside from hiring and paying professionals to do it.
I actually tried to reach out to a few bigger people recently and attempt to get their interest pointed at a similar proposals concept, where we can all vote for blockchain-level developments and encourage change where the community actually wants it. Because right now we don't have that at all. We don't have actual decentralised development and a way to vote for change.
Proposals are for funding projects, and it has been that way for a long time. Having a seperate page for voting and requesting blockchain features and developments would also show activity to newcomers, and display that we are in fact active here. That doesn't even consider those already here that could contribute to such developments.
Annoyingly, that idea has been shot down almost immediately, not even given a chance at discussion.