Your right on this.
You cannot market hive. It's too much and has too many possibilities. THat is where apps need to come into play. They need to be the gateway inot the hive ecosystem driving in users from 100 different sources.
Currently only splinterlands and leo are doing this with their own form of onboarding when it needs to be just as easy across every app on the system.
At the moment most apps just send you to a third party site where you face keys and storage issues. These two let you use an email and join straight away. If i want to play a game then i want email login. The rest comes after like all of the users who joined splintertalk from joining the game. Then they start to see more and more of the ecosystem and get into the real game. The crypto game.
I totally agree. I've tried to create online courses to onboard people but you can't just send them to another page to create an account where they need keys and stuf. With apps like leo and splinterlands a lot has been done for easier onboarding. I hope other apps will follow.