Each dapp needs to treat their project as a seperate business.
They should be generating revenue, marketing their product and buying hive form the markets to delegate rc as new users come in and create accounts instantly.
If we had ten small dapps doing this right the price of hive would increase, the userbase would increase and the marketing would come naturally as price and activity grows.
For me what we really need are the tools to build these apps without more developers. The ability to create smaller niche sites that a small team can run and grow without writing a line of code.
If i could start a sports site with inleo level specs a team of 5-10 users could have their own business and token adding back value to the whole chain.
A harry potter site.
A man united site.
A meme site.
Whatever your interest is, a chance to build a community around it and generate revenue. Grow these out and those ten sites would equal 100 people marketing the chain from nowhere without the users ever hearing about crypto or hive.
Just come for the fun and earn rewards or ad shares.