I do realize that and this is step one for growing the viability in one of the biggest gaming arenas out there.
Start with single digit and build it up to thousands of viewers. Reach new audiences. Attract new players.
This is thinking ahead and no other blockchain fame that I know of is doing what they are doing.
It might seem small but really isn't and I wish other projects on hive would start doing the same to grow and attract more users.
Advertising and marketing. Actual business moves.
Well they already tried that a few years ago and it can't really garner much attention because it's not interesting to watch for anyone who isn't already playing hot potato with the greater fool theory assets. The best you might get is people who come in to faucet off free accounts if they get twitch drops enabled. They also tried on Theta and failed. Third times a farm I guess.