It is certainly easier to create a project 'X' in the world of cryptos with almost no development', take advantage of the popularity of some famous personage to post a few good lines on Twitter and hope that their fans will make that project a kind of cult place. Unfortunately most people join the crypto world thinking more like a herd following a leader than as part of a movement where their conscious participation has an impact on a leading role in the community.
On the other hand, governance will leave the utopian plane when people assume cryptocurrencies as something more than a simple means to increase personal income.