I believe it's a mistake to attempt to emulate. Even the idea of an entire community depending on a third party source for ads is sketchy. Becoming highly dependent on a middleman is dangerous. One could put all that work into establishing a business model that could suddenly vanish because of one individual decision.
More and more I'm seeing the removal of middlemen; creators earning directly from their consumers. But even a platform like Patreon could suddenly stop providing services, or change direction, or demand higher fees. Hive removes so much of that uncertainty. There's far more potential in disconnecting from the classic crypto scene and tapping into consumer buying power. Sure it's good to have connections to both at all times, but there's no reason our token value should follow market trends and drop when the rest drop, all while we're providing a product or business model that extends beyond the crypto sphere. Content, games, apps people actually use; those are only successful when consumers and consumer money comes into play. These upcoming tokenized communities will struggle without a consumer base to tap into as well.
Blah blah blah enough talking about it LOL!