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But the cognition are different......software and hardware can not mix always....except computers..

A content consumer knows how to consume content, push a button and get paid, plus maybe say a few words. Literally the easiest crowd to please and "train" how to use all the technical stuff running in the background.

Technology is the facilitative part...may be a vehicle, but the social milieu needs more of the social thing, organic thing.....

Much like how a highway is nothing but a flat rock without traffic or, cars.

😀 😀 😀