I know. It's ridiculous. The folks earning the most for the longest time haven't done anything to create interest in their work either.
However, I saw Dalz's most recent "top earners" post today. Some new names on that list involved with Vibes. Those folks are getting thousands of views and a lot more exposure.
Still low views locally of course, but that's what 8 years of focusing only on creating and rewarding content does. Vibes has a goal of bringing in an audience as well. Won't be easy but at least they're trying.
Rewarding the arts and live entertainment makes a lot more sense as well. Has comparable value in the real world. I'll be disappointed if they too fail at bringing in eyes and ears.