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Time to look beyond Hive

but also, yes Hivers should be using threads more. Most of them only care about rewards, which is why the campaign brought them

We need people who care about engagement and occasional rewards

True, I think once we have more active users people won't need to be incentivized to use thread because of all the attention they can get to prompt their brands and products.

Exactly

On Hive, there aren't a lot of eyeballs, so it's all about short-term post rewards. On Twitter and Web2 it's all about Eyeballs

If we can get eyeballs, we have the best of both worlds