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I'm surprised that long form is still a thing. Microblogging replaced it 10 years ago. The only one left is Medium and its not a money maker for authors. I remember there were tons of them starting around 2009. I used to make some nice income.

There's still a pretty thriving blogosphere if you know where to look! Substack, as an example, is a blog/newsletter hybrid that does quite well for the folks that use it. In some of the niche communities I'm part of too, like TTRPGs, folks still maintain a ton of blogs - mostly just not monetized.

Blogging is still there but most platforms moved towards monetizing in different ways. It went from mainstream to niche. Facebook, Twitter, & Instagram spent millions training users in short form. Its the easiest path for us.

Undoubtedly for now at least. I see a resurgence being possible (much like the trend for the newer generation diving into physical media), but that will remain to be seen. Currently, short-form content is king.