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We are looking to project the content to the outside, to have readers from the outside. When you look for information online how long you look at articles that are too short and look plain even ugly?
Or how seriously do you take them?

I don't really understand the ugly part. Maybe if they are photographs, they should be of good quality, that is important.

A post with text that is just trow in there with no structure, images or screenshots that are too different and are not centered not to a side but all random, a post with no cover or just a generic image as cover...

One thing I have noticed is that in leofinance the images look with less quality than in ecency or peakd for example. I have also had problems with tables in markdown format.

You have to write from leo and using the leo tools. Right now it's different code. But i've created posts that look good everywhere.

Haven't notices the image quality thing tho, they look fine for me

Unless you are looking at something like answers on yahoo, we look for more elaborated and well structured content, and those with subtitles that guide you trough what the content is about